Benefits of Coaching In Organizations
Purpose, Power, Passion
Hello Everyone,
Just wanted to share an article I wrote for the Kelowna Chamber of Commerce which has subsequently been published by both the BC Human Resources Management Association, in "The Voice" and also by the Okanagan Science and Technology Council, in the first volume of their Newsletter!!
Enjoy,
I look forward to working with organizations of all sizes and making a difference in creating fully engaged, high performance teams. As Coach supporting individuals and groups is always exciting. I have been invited to present on "Managing Conflict in the Workplace" for the Kelowna Chamber in the coming months, so that'll most likely be a topic of conversation with me.
The Article below was written with the Okanagan Valley in mind, but most of the information is applicable anywhere, comments, suggestions, questions and feedback always welcome.
“The fact that corporate executives are supporting the expansion of
professional coaching through the ranks of management gives credence
to the profession’s argument that coaching directly impacts the ‘bottom
line’ as a unique and effective tool for performance enhancement.”
Diana Churchill, HR.com **
Published findings indicate that Executive Coaching can assist leaders in organizations in the following ways:
• Return on investment was an average of $100K per executive, six times the cost of coaching over 6-12 months
• 61% experienced higher job satisfaction
• 44% developed greater commitment to the organization
• 28% delivered quantifiable personal performance improves of $500K to $1M
Source: Fortune Magazine February 19, 2001
Organizations of all sizes and across all industries are calling on executive and business coaches.
In the past five years Companies have sharpened their understanding of coaching and have recognized coaching as a necessary and effective strategy for driving business results. With increased awareness, executive coaching has demonstrated it is effective not only at the strategic level but also as a key tool for effectively implementing and sustaining change. Coaching closes the gap between the vision and executing the strategy to get there. If applied well coaching is part of the action plan that enables the achievement of organizational goals.
We know that the growing labour crisis is the number one concern of businesses of all sizes in the Okanagan Valley.
The top three reasons employees leave their employer are:
1. Lack of recognition
2. Can’t relate to their boss (or direct supervisor)
3. Working environment
The top three reasons employees stay with their employer are:
1. Feel Appreciated
2. Feel connected to the organization
3. Understanding attitude in the workplace
So what does this mean for the average business in the Okanagan Valley?
I’m sure as successful business owners and leaders you already know the importance of having a strategy and business plan. You can use coaching as part of the action plan to reduce the risks associated with the growing labour crisis and the potential negative impacts to your business. Coaching cultures attract and retain talent. Coaching can provide a cost effective, high return on investment tool that can assist your business through the shifts and shortages of the next few years and reach your business goals.
So, what does coaching have to offer the average business in the Okanagan Valley?
The cornerstone underpinning the drivers for attraction and retention is communication. Communication processes create and nurture feedback rich environments which lead to high performance teams. High performance teams are comprised of individuals who are fully engaged, committed and accountable within their roles and are proud of the contribution they are making to the success of the organization. Individuals are highly motivated when they feel part of a supportive, collaborative work environment where they feel valued. Coaching opportunities exist for the supervisors and the employees.
Coaching is a comprehensive communication process. Coaching conversations challenge and support individuals and connect people to performance. Coaching uses the power of dialogue to send a clear signal that people are valued and respected as part of the whole. It creates a participative environment that is respectful and trust based where the organization’s values are evident.
Simply put when an employee feels connected to his boss, his workplace and/or his co-workers he is not easily lured away or likely to be looking to see what is on the other side of the fence.
What is the ROI of using a coach?
Let’s assume you have one particular employee that you would be hard pressed to replace. Perhaps this is a person that is able to look after things when you need to be away. Perhaps this is a person that your customers rave about and would miss if he went to a competitor. Maybe this person is just fun to be around or laid back and others look to for advice or support. For whatever reason this person contributes to the organization in a way that adds value to your workplace.
If you can see how valuable this person is to your organization then your customers and competitors can see this as well. How likely is it that this person will accept outside offers? As the skill shortage in the Okanagan becomes more critical the likelihood and frequency of other opportunities and outside offers increase.
The average cost of replacing an employee is approximately 2x an annual salary. If the average salary is $35,000 that equates to $70,000. per hire. Would you be willing to invest $3,000 to retain this employee AND all of the benefits that accrue to the organization as a result of keeping this person?
How can a small business utilize coaching?
Let me give you a specific example. I was recently retained by a company in Kelowna to work with an individual who had been with the company for almost ten years. The individual had always been a key contributor and was doing well. However, there had been a restructuring a few months prior and the person’s role changed with little consultation with the employee. The direct supervisor was concerned that if an offer came along the person may leave, especially since this person has a skill set that is in demand in the valley. This person was doing a good job in the new role and had not voiced any dissatisfaction with this new role.
When the offer of a coach was made the person was excited about the opportunity to work with a coach because they had “read” about them and knew that coaches are hired as a reward by organizations to invest in valued employees that they wish to retain. Organizations hire coaches as a support for succession planning, retention, to support training and development, transitions into new positions within their firm, or in many other cases specific to each company.
Long story short, the person was “OK” with the new role. Loved the company and the people and didn’t really want to leave but when it came right down to it wasn’t “jazzed” about what they were doing. They wanted to be challenged a bit more. Over the course of a few months this person was able to become more energized about the new role they were in and to add in a few pieces that they really wanted to include in their job which ultimately made it more challenging and rewarding for them. The employee ended up feeling that the job that was co-created was the “best job” ever with their employer and was totally recommitted to their career with that company. In the end it was a huge win all the way around.
There are other scenarios similar to this one. Take the employee that is eligible to retire but would consider staying on if given the chance to explore new options and opportunities. The employee that isn’t fully engaged but could be a high performer if given the opportunity to identify some stretch goals and be supported to reach them. The employee that is “bored”, looking for “new” things to do on the job, could leave because of an unexpected offer. All of these situations would benefit from coaching.
Coaching can be used in various transition situations. The coach provides a support to position new hires for success and for existing employees taking on new roles or for succession planning. It can assist supervisors, managers and leaders at all levels to examine blind spots and limiting behaviors to create and sustain the types of work environments that employees want to be part of. Healthy workplaces mean higher levels of engagement. Employees thrive in feedback rich environments where collaboration and sharing of ideas is encouraged and communication skills and competencies are a fundamental component of healthy workplaces. Leaders must actively show that they value employees and employees look to see if their leader “walks the talk” of “how employees are valued.” Experienced executive coaches can assist senior leaders with their own development and behavioral change that will directly impact attraction and retention.
Coaches can be brought in to provide training in coaching, communication skills and competencies, can provide one on one coaching, support other training and influence behavioral change. Some highly skilled coaches can provide team coaching. This is not facilitation, although some coaches are also highly skilled facilitators and change leaders.
What benefits can coaching provide to Valley Employers?
Executive Coaching has been proven to have a positive ROI on business results, employee relationships and work engagement according to Fortune 500 companies such as IBM, Dell, and Bristol Meyers. While management gurus like Stephen Covey and Tom Peters provide theory about leadership, executive coaching aims to embody that learning and transform it into action. Coaching can be effectively applied for:
• Interpersonal relationships and emotional Intelligence
• Improved job performance Leadership skills development
• Teamwork and healthy workplaces
• Organizational and cultural development
• Increased training effectiveness
"I absolutely believe that people, unless coached, never reach their maximum capabilities."
Bob Nardelli, CEO, Home Depot**
Companies are using executive coaching to support a variety of their learning and
organizational goals. Executive coaching, among other interventions, is used to
revitalize management; develop capacities to meet the requirements of fragmented markets, to help manage downsizing, and to develop emotional intelligence. It is also a tool for developing potential, building teams, or inspiring company loyalty.**
** Lore Research Report – Manchester Inc. “Case for Executive Coaching” www.manchesterus.com/pressrelease, June 2002
What does an employer need to consider when engaging a coach?
To have a positive coaching outcome the coaching must be tied to strategic business results. There are factors to consider within the client organization such as “coachability” and executive support and modeling of desired behaviors. However, coaching is a relationship and therefore the competence of the coach is another significant contributor to the success of the engagement. At a minimal level, coaches must be carefully screened. Organizations must carefully select qualified and competent executive coaches in order to achieve their goals.
How coaching is contracted for and results measured are also key success factors. It is important that there are business goals – getting external results and personal goals – what the leader or employee needs to do differently in order to achieve the desired business results. Some experts label the different types of goals as bottom-line, work-process and human relations goals. The point here is there need to be specific goals and metrics for measuring success of the coaching initiative. Contracting for coaching and results is an indicator of the level of experience and success of business and executive coaches.
As an employer, there is a window of opportunity right now to use experienced coaches to deepen the relationships you have with existing employees. Employees who feel connected, valued and appreciated, clear on their role and how it contributes to organizational success are more engaged and less likely to leave. Now is the time to invest in those key employees. By showing you are willing to invest in their future you are establishing credibility and increasing the trust and rapport you have with those key employees. You can use coaching to support individuals with their personal and professional development to position them for other roles within the organization. By creating “coaching” culture you will be creating and sustaining environments that attract and retain employees.
Coaching is worth taking a very close look at. I encourage the business community to investigate coaching as one of the tools in implementing their strategies to cope with the growing labour crisis in the valley.
Evonne Dolphin is an experienced Certified Executive Coach, Past President of the Okanagan Professional Coaches Association and one of a small number of ICF Credentialed Coaches in the province. She has a coaching and consulting practice here in Kelowna and does business across Canada. Her website is www.evonnedolphin.com. She may be contacted at 250-769-7821.
Hello Everyone,
Just wanted to share an article I wrote for the Kelowna Chamber of Commerce which has subsequently been published by both the BC Human Resources Management Association, in "The Voice" and also by the Okanagan Science and Technology Council, in the first volume of their Newsletter!!
Enjoy,
I look forward to working with organizations of all sizes and making a difference in creating fully engaged, high performance teams. As Coach supporting individuals and groups is always exciting. I have been invited to present on "Managing Conflict in the Workplace" for the Kelowna Chamber in the coming months, so that'll most likely be a topic of conversation with me.
The Article below was written with the Okanagan Valley in mind, but most of the information is applicable anywhere, comments, suggestions, questions and feedback always welcome.
“The fact that corporate executives are supporting the expansion of
professional coaching through the ranks of management gives credence
to the profession’s argument that coaching directly impacts the ‘bottom
line’ as a unique and effective tool for performance enhancement.”
Diana Churchill, HR.com **
Published findings indicate that Executive Coaching can assist leaders in organizations in the following ways:
• Return on investment was an average of $100K per executive, six times the cost of coaching over 6-12 months
• 61% experienced higher job satisfaction
• 44% developed greater commitment to the organization
• 28% delivered quantifiable personal performance improves of $500K to $1M
Source: Fortune Magazine February 19, 2001
Organizations of all sizes and across all industries are calling on executive and business coaches.
In the past five years Companies have sharpened their understanding of coaching and have recognized coaching as a necessary and effective strategy for driving business results. With increased awareness, executive coaching has demonstrated it is effective not only at the strategic level but also as a key tool for effectively implementing and sustaining change. Coaching closes the gap between the vision and executing the strategy to get there. If applied well coaching is part of the action plan that enables the achievement of organizational goals.
We know that the growing labour crisis is the number one concern of businesses of all sizes in the Okanagan Valley.
The top three reasons employees leave their employer are:
1. Lack of recognition
2. Can’t relate to their boss (or direct supervisor)
3. Working environment
The top three reasons employees stay with their employer are:
1. Feel Appreciated
2. Feel connected to the organization
3. Understanding attitude in the workplace
So what does this mean for the average business in the Okanagan Valley?
I’m sure as successful business owners and leaders you already know the importance of having a strategy and business plan. You can use coaching as part of the action plan to reduce the risks associated with the growing labour crisis and the potential negative impacts to your business. Coaching cultures attract and retain talent. Coaching can provide a cost effective, high return on investment tool that can assist your business through the shifts and shortages of the next few years and reach your business goals.
So, what does coaching have to offer the average business in the Okanagan Valley?
The cornerstone underpinning the drivers for attraction and retention is communication. Communication processes create and nurture feedback rich environments which lead to high performance teams. High performance teams are comprised of individuals who are fully engaged, committed and accountable within their roles and are proud of the contribution they are making to the success of the organization. Individuals are highly motivated when they feel part of a supportive, collaborative work environment where they feel valued. Coaching opportunities exist for the supervisors and the employees.
Coaching is a comprehensive communication process. Coaching conversations challenge and support individuals and connect people to performance. Coaching uses the power of dialogue to send a clear signal that people are valued and respected as part of the whole. It creates a participative environment that is respectful and trust based where the organization’s values are evident.
Simply put when an employee feels connected to his boss, his workplace and/or his co-workers he is not easily lured away or likely to be looking to see what is on the other side of the fence.
What is the ROI of using a coach?
Let’s assume you have one particular employee that you would be hard pressed to replace. Perhaps this is a person that is able to look after things when you need to be away. Perhaps this is a person that your customers rave about and would miss if he went to a competitor. Maybe this person is just fun to be around or laid back and others look to for advice or support. For whatever reason this person contributes to the organization in a way that adds value to your workplace.
If you can see how valuable this person is to your organization then your customers and competitors can see this as well. How likely is it that this person will accept outside offers? As the skill shortage in the Okanagan becomes more critical the likelihood and frequency of other opportunities and outside offers increase.
The average cost of replacing an employee is approximately 2x an annual salary. If the average salary is $35,000 that equates to $70,000. per hire. Would you be willing to invest $3,000 to retain this employee AND all of the benefits that accrue to the organization as a result of keeping this person?
How can a small business utilize coaching?
Let me give you a specific example. I was recently retained by a company in Kelowna to work with an individual who had been with the company for almost ten years. The individual had always been a key contributor and was doing well. However, there had been a restructuring a few months prior and the person’s role changed with little consultation with the employee. The direct supervisor was concerned that if an offer came along the person may leave, especially since this person has a skill set that is in demand in the valley. This person was doing a good job in the new role and had not voiced any dissatisfaction with this new role.
When the offer of a coach was made the person was excited about the opportunity to work with a coach because they had “read” about them and knew that coaches are hired as a reward by organizations to invest in valued employees that they wish to retain. Organizations hire coaches as a support for succession planning, retention, to support training and development, transitions into new positions within their firm, or in many other cases specific to each company.
Long story short, the person was “OK” with the new role. Loved the company and the people and didn’t really want to leave but when it came right down to it wasn’t “jazzed” about what they were doing. They wanted to be challenged a bit more. Over the course of a few months this person was able to become more energized about the new role they were in and to add in a few pieces that they really wanted to include in their job which ultimately made it more challenging and rewarding for them. The employee ended up feeling that the job that was co-created was the “best job” ever with their employer and was totally recommitted to their career with that company. In the end it was a huge win all the way around.
There are other scenarios similar to this one. Take the employee that is eligible to retire but would consider staying on if given the chance to explore new options and opportunities. The employee that isn’t fully engaged but could be a high performer if given the opportunity to identify some stretch goals and be supported to reach them. The employee that is “bored”, looking for “new” things to do on the job, could leave because of an unexpected offer. All of these situations would benefit from coaching.
Coaching can be used in various transition situations. The coach provides a support to position new hires for success and for existing employees taking on new roles or for succession planning. It can assist supervisors, managers and leaders at all levels to examine blind spots and limiting behaviors to create and sustain the types of work environments that employees want to be part of. Healthy workplaces mean higher levels of engagement. Employees thrive in feedback rich environments where collaboration and sharing of ideas is encouraged and communication skills and competencies are a fundamental component of healthy workplaces. Leaders must actively show that they value employees and employees look to see if their leader “walks the talk” of “how employees are valued.” Experienced executive coaches can assist senior leaders with their own development and behavioral change that will directly impact attraction and retention.
Coaches can be brought in to provide training in coaching, communication skills and competencies, can provide one on one coaching, support other training and influence behavioral change. Some highly skilled coaches can provide team coaching. This is not facilitation, although some coaches are also highly skilled facilitators and change leaders.
What benefits can coaching provide to Valley Employers?
Executive Coaching has been proven to have a positive ROI on business results, employee relationships and work engagement according to Fortune 500 companies such as IBM, Dell, and Bristol Meyers. While management gurus like Stephen Covey and Tom Peters provide theory about leadership, executive coaching aims to embody that learning and transform it into action. Coaching can be effectively applied for:
• Interpersonal relationships and emotional Intelligence
• Improved job performance Leadership skills development
• Teamwork and healthy workplaces
• Organizational and cultural development
• Increased training effectiveness
"I absolutely believe that people, unless coached, never reach their maximum capabilities."
Bob Nardelli, CEO, Home Depot**
Companies are using executive coaching to support a variety of their learning and
organizational goals. Executive coaching, among other interventions, is used to
revitalize management; develop capacities to meet the requirements of fragmented markets, to help manage downsizing, and to develop emotional intelligence. It is also a tool for developing potential, building teams, or inspiring company loyalty.**
** Lore Research Report – Manchester Inc. “Case for Executive Coaching” www.manchesterus.com/pressrelease, June 2002
What does an employer need to consider when engaging a coach?
To have a positive coaching outcome the coaching must be tied to strategic business results. There are factors to consider within the client organization such as “coachability” and executive support and modeling of desired behaviors. However, coaching is a relationship and therefore the competence of the coach is another significant contributor to the success of the engagement. At a minimal level, coaches must be carefully screened. Organizations must carefully select qualified and competent executive coaches in order to achieve their goals.
How coaching is contracted for and results measured are also key success factors. It is important that there are business goals – getting external results and personal goals – what the leader or employee needs to do differently in order to achieve the desired business results. Some experts label the different types of goals as bottom-line, work-process and human relations goals. The point here is there need to be specific goals and metrics for measuring success of the coaching initiative. Contracting for coaching and results is an indicator of the level of experience and success of business and executive coaches.
As an employer, there is a window of opportunity right now to use experienced coaches to deepen the relationships you have with existing employees. Employees who feel connected, valued and appreciated, clear on their role and how it contributes to organizational success are more engaged and less likely to leave. Now is the time to invest in those key employees. By showing you are willing to invest in their future you are establishing credibility and increasing the trust and rapport you have with those key employees. You can use coaching to support individuals with their personal and professional development to position them for other roles within the organization. By creating “coaching” culture you will be creating and sustaining environments that attract and retain employees.
Coaching is worth taking a very close look at. I encourage the business community to investigate coaching as one of the tools in implementing their strategies to cope with the growing labour crisis in the valley.
Evonne Dolphin is an experienced Certified Executive Coach, Past President of the Okanagan Professional Coaches Association and one of a small number of ICF Credentialed Coaches in the province. She has a coaching and consulting practice here in Kelowna and does business across Canada. Her website is www.evonnedolphin.com. She may be contacted at 250-769-7821.

